SALOMON PACE CAMPAIGN

In 2022, Salomon introduced a new blade technology in a range of products for all 3 of its key footwear segments : trail running, road running and hiking. To promote this new technological step in its offering, a full campaign featuring videos and photoshoots was developed with the ad agency Wide at the creative helm, and Almo Films on the production part of the videos. I coordinated the project and produced the product in use photoshoots for the campaign.

With a high level of CGI integration plus a mix of studio and outdoor shots in the video, the choice was made to use a Bolt robot for camera movements in the studio, allowing precise control and high reproducibility of the shots. This also helped create perfectly similar movements for the different products (hike, trail and road) helping to emphasize the lineage between them.